Campaign for Real Beauty:: ‘Evolution’


:: Very Interesting  ::

Campaign for Real Beauty

2005 Dove Global Study

  • A comprehensive 10-country research that surveyed 3,300 girls and women between the ages of 15 and 64 in Brazil, Canada, China, Germany, Italy, Japan, Mexico, Saudi Arabia, the United Kingdom and the United States of America.
  • Commissioned by Dove to explore self-esteem and the impact of beauty ideals on both women’s and girls’ lives.
The findings speak for themselves…

  • 90% of all women 15-64 worldwide want to change at least one aspect of their physical appearance (with body weight ranking the highest).
  • 67% of all women 15 to 64 withdraw from life-engaging activities due to feeling badly about their looks (among them things like giving an opinion, going to school, going to the doctor).
  • 61% of all women and 69% of girls (15 to 17) feel that their mother has had a positive influence on their feelings about themselves and their beauty.

Read the full report or view the interactive presentations on the site.


One Response to “Campaign for Real Beauty:: ‘Evolution’”

  1. crystal this is an awesome ad i support this + the inspi(red) campaingn kicks ass… moots

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